High-flying Stellenbosch FC are winning on and off the pitch after securing a brand deal with an elite hospitality company.
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The story
Tsogo Sun, an elite casino, hotel, and entertainment company in South Africa, is thrilled to announce their collaboration with Stellenbosch FC. Since 2016, Stellenbosch FC has swiftly ascended to prominence, securing promotion to South Africa's top flight in 2019 and have been growing from strength-from-strength ever since, as they currently sit in second place in the DStv Premiership..
Winning a trophy in the Carling Knockout Cup this season further solidified their standing as one of the country's most exciting and fastest growing clubs
Chris du Toit, the Chief Executive of Tsogo Sun, warmly embraces this new partnership with Stellies and foresees it having a positive impact on both the club and the broader football community in the Cape Winelands region.
"We are delighted to partner with Stellenbosch FC – a club with great potential and one that epitomises the spirit of football in the Western Cape," explained du Toit.
"Sport is an integral part of Tsogo Sun’s vision, from hosting and accommodating various sporting teams and their supporters at our complexes with world-class entertainment facilities to the excitement of our own online betting offerings," says du Toit.
"We look forward to growing this new partnership with the Stellenbosch FC club, and we thank CEO Rob Benadie for his commitment to the sport and the people of the Cape Winelands."
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Stellenbosch FC's CEO, Rob Benadie echoes the excitement shown by du Toit and welcomes Tsogo Sun aboard and looks forward to the continued growth of the club:
"This new partnership with Tsogo Sun will bring an extra dimension to Stellenbosch FC as we continue to build our brand amongst our competitors in the PSL.
"Tsogo Sun have been longstanding supporters of sport in South Africa, and I know their commitment to the club will provide the foundation from the grassroots level upwards to ensure that Stellenbosch FC maintain the high standards that we aim to achieve on our incredible journey since 2016," Benadie concluded.
Watch the announcement video below:
We have a special announcement to make with @TsogoSun ?? pic.twitter.com/0ilFytfE1P
— Stellenbosch FC (@StellenboschFC) May 5, 2024
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